TCPA Compliance FAQs

1-to-1 Consent means a consumer has given clear, direct permission for one specific business to contact them by phone or text.

The agency that places the call carries the TCPA risk. Even if the lead was purchased in good faith, failure to produce valid consent may result in direct liability.

Liability follows the call, not the lead seller.

Vendor misrepresentation does not remove your TCPA exposure. While the agency may pursue the lead generator separately, consumer rights and legal penalties remain your primary responsibility.

Inbound calls are less restricted, but transparency is key. If the business answering differs from what was shown on the advertisement, the consent may be considered "uninformed" and legally invalid.

Non-compliant leads create legal exposure that often exceeds their value. Compliant 1-to-1 systems enable predictable, long-term scaling by removing "legal landmines" from your sales pipeline.